my story

Hi. I’m Alistair, a Business Coach, Consultant & Copywriter based in Southampton, UK.

It happened by accident. When I picked a degree course in Business and English Language, I had no idea there was a real career that brought the two halves together. Well, maybe there isn’t – but I’ll keep going until they catch me.

Five years in professional services marketing taught me first hand what makes a business tick, like revenues, relationships, ROI – and good biscuits. Then another five years in creative agencies honed a different set of skills: powerful ideas, considered craft, and rolling up skinny jeans just enough to get a bit of ankle showing.

Now, I’ve brought it all together as a Business Coach, Consultant & Copywriter. What’s that? Good question. It means I can help you tackle strategic leadership, marketing and communications challenges with clear thinking and powerful ideas. Then I can craft the words you need to win hearts and minds.

I’ve played my part in award-winning work for big brands – including EY, Unilever, GSK, and Lloyds Banking Group. But, for me, the real satisfaction comes from helping people and businesses bring out the best in each other.

When I’m off duty, you’ll usually find me making music with a guitar, geeking out with a good book on leadership, or binge-watching mixed martial arts. No, wait… that was before the kids scribbled “me time” out of the dictionary. Oh well.